I spend a lot of time writing about politics, thinking about politics, and conversing about politics in person and on social media. I am liberal in my approach to most things, and I almost always prefer the candidate from the democratic party over the candidate from the republican party. The things I write about, and comment about on social media, have a pretty clear left lean to them. Even if you don’t know me, and haven’t read anything else I’ve ever written, you would probably guess that I’m pro-choice, pro-gun control, pro-immigration, pro-universal health care coverage, I support safety net programs to help those in need, and I am against tax cuts for the rich. I fit the identity in many ways. You’d be wrong to guess that I was vegan (I love to eat, and love to eat a variety of foods, including meat), and you’d be wrong if you guessed that I was against agricultural innovations like GMOs. But here’s what got me thinking about the topic of this post: I don’t feel the need to hide it when I disagree with the democratic party, or when I disagree with something said by a politician that I otherwise support. I also don’t feel the need to hide it when I agree with something said by a politician that I otherwise loathe. That doesn’t seem like it should be shocking to anybody, but I’m not sure that it’s the norm.

Continue reading “Politics and brand loyalty” →